The lawsuit is the latest controversy for the ultra-popular hair-care brand. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Top Class Actions is a legal site that handles public lawsuits. 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Do you work at Olaplex or have information to share? In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Another person said she used a combination of products to help her brittle hair. Olaplex has not recalled any of its products. There's a lawsuit going on and it might surprise you. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. It increases tensile strength and restores hair elasticity. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Olaplex has a history of digging in and fighting legal battles. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Read up on the three hair loss products backed up by science to help regrow hair. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Daniela Sirtori-Cortina. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. But some customers who spoke to Insider said the products did the opposite of what they promised. By clicking Sign up, you agree to receive marketing emails from Insider The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Live market coverage co-anchored from Hong Kong and New York. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. In science, let the data speak.. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Disclaimer: HairLossGeeks is independent and reader-supported. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Nous, Yahoo, faisons partie de la famille de marques Yahoo. Why? Company faces lawsuit alleging its products cause hair loss. Have you tried @Olaplex? The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Before commenting, please review our comment policy. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Olaplex products are safe and effective, as millions of our customers can happily attest.". There is even a Facebook group titled Olaplex and Hair Loss? as well as other partner offers and accept our. This case is being fought not only in the court system but also in the court of public opinion. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Want to stay in the loop on class actions that matter to you? According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. 'Olaplex products do not cause hair loss or hair breakage. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Moreover, it helps hair color last longer. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. 'We have publicly released the HRIPT test results for all of our products. The reviews found elsewhere confirm this. Turn on desktop notifications for breaking stories about interest? The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. They disputed the brand's social media messaging that its products could revive "compromised hair.". Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. 8 and Olaplex No. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Updated: Feb 23, 2023 / 09:30 AM PST. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". "We have full confidence and believe in the safety and efficacy of our products," the company continued. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Olaplex a.k.a. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. We are no longer accepting comments on this article. Consult with your doctor before making any changes to your daily routines or diet. So, Olaplex products clearly can work. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. 12:08 EST 16 Feb 2023. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. An advertisement for Olaplex hair products. "A lot of this is breakage that came up after using Olaplex," she tells viewers. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. 9 products. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Markets never sleep, and neither does Bloomberg. 4 Bond Maintenance Shampoo and No. Companies frequently offer refunds to customers who have complaints about products. There is no reason that Olaplex would cause hair loss. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. A review on No. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. New cases and investigations, settlement deadlines, and news straight to your inbox. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". "I'm not touching them again," she said of Olaplex products. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. We have full confidence and believe in the safety and efficacy of our products.. Olaplex CEO JuE Wong. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. 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