Engaging Customers and Markets. (4 Hours). (4 Hours). COMM6320. COMM3200. (4 Hours). Full-Time MBA Program Overview. Covers team selling and relationship marketing. (4 Hours). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. (4 Hours). Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Creating and Sustaining Customer Markets. (4 Hours). TTY 617.373.3768 Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Theories of Conflict and Negotiation. (4 Hours). Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Nonverbal Social Interaction. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. COMM3310. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Customer Value and the Enterprise. Production Capstone. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Independent Study. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Northeastern University hiring Marketing Project Manager in Boston Offers an overview of the concepts, methods, tools, and ethics of communication research. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Graduate Certificate in Marketing | Northeastern University Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Emphasizes families of color, families with LGBTQ members, and solo parent families. Offers a special topics course in communication studies. Communication and Quality of Life. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Offers independent work under the direction of members of the department on a chosen topic. This role is integral in the launch of programs for all assigned colleges. Rhetoric and Propaganda. (3 Hours). Digital Marketing. (4 Hours). Opens New Window. Develops skill in marketing decision making, critical analysis, and communication. Northeastern University hiring Assistant Director, Digital Marketing Examines how communication impacts relationship quality and commitment. Counts as MKTG2201 for business minors only. People. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . (4 Hours). Sports, Politics, and Communication. (4 Hours). 617.373.5445 [email protected] Thomas Michael. (4 Hours). Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Faculty & Staff Directory - Northeastern University College of Engineering Offers an in-depth look at how persuasive health campaigns are designed and executed. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. | Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. MKTG4993. Special Topics in Communication Studies. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. College of Arts, Media and Design (CAMD) | Northeastern University | A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Northeastern University hiring Marketing, Communications and Events Risk Communication. Global and Intercultural Communication. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. May be repeated without limit. Critical Creative Practice. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. (4 Hours). The PDF will include all information unique to this page. Health Communication. COMM3320. Organized around a collection of selected readings and real-world games and discussions. Advance Northeastern University's goal of giving 100% of students a global . Succeeding in the Platform Economy. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Posted: January 11, 2023. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). (3 Hours). (4 Hours). Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Ernest Rollins | Media Coordinator. (3 Hours). Full-Time. Go Far NSU is where success begins. Northeastern University Assistant Director Of Marketing And Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Youth and Communication Technology. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Engages the question and practice of what it means to develop and maintain a successful online community. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. MKTG6224. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. (4 Hours). As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Political Communication. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Content is adapted by the faculty depending on the location of the class. c.zangerl [@]northeastern.edu. MKTG6230. Learn how to manage the integrity of a brand across all marketing activities and communication channels. New Product Development. Digital Marketing. COMM6605. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Studies companies from startups to large multinationals across a variety of industries. Introduction to Communication Studies. COMM1101. (4 Hours). Sex and Interpersonal Communication. B2B and Strategic Sales. (4 Hours). Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Further internship details are available in the department office. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. May be repeated without limit. Focuses on marketing analysis and planning. (4 Hours). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Design for Human Experience. . Consumer Behavior. COMM3307. Dean's Distinguished Lecture Series. Sports, Media, and Communication. Offers advanced training in video production techniques, emphasizing remote location shooting. (4 Hours), COMM6631. Persuasion and Rhetoric. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. COMM2800. COMM1000. Explores the relationships between communication, social identity, and social inclusion. Attribute(s): NUpath Integration Experience, COMM6102. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Marketing Management. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Homepage - Northeastern University External Affairs Seminar in Communications. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. (4 Hours). Minimum of 3-5 years of professional experience in communications, marketing, or journalism. (4 Hours). COMM3230. Marketing < Northeastern University Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Contact Us | CAMD Northeastern University Full-Time. COMM3308. (4 Hours), COMM6501. Northeastern has a comprehensive benefits package for . Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. | Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Emphasizes the production and successful interaction with electronic and traditional supportive media. Visual Communication. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Marketing Analytics. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Health Communication Campaigns. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Introduces the principles and skills of effective argument. (4 Hours). Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Arguing Human Rights. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Exercises skills of project management, teamwork, and client relationship management. COMM1600. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. COMM2100. Opens New Window Northeastern University. Free Speech in Cyberspace. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. What Karst Feature Is Represented By The Knobs?, College Marching Band Competition 2022, Twin City Motors Inventory, Articles N