In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. And digital content can easily drive impulse purchases. Release date refers to the date of access. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). How can you save money on eCommerce fulfilment? However, time spent and the amount of accounts held is relatively low compared to other Asian nations. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Are you interested in testing our business solutions? It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Social media consumption in the region has grown dramatically, with. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. And, guess what? Social media market share Asia 2022, by platform. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. There's also one 'surprise' social network coming out of Vietnam. So why not give it a try for your brand? And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. There were 56.85 million social media users in Thailand in January 2022.. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Branded Content Draws Bigger Attention, 6. MPA joins industry leaders to discuss decarbonisation strategies. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). And Vietnamese social commerce shoppers are quite loyal. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The top social commerce platforms in Southeast Asia (by country). Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. WeChat is the largest, with over 1.2 billion monthly active users. 64% will return to a store they have already bought from in the past. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Statista assumes no Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. The ultimate list of Linkedin Statistics that you need to know in 2023. Nor do customers always go outside social platforms to purchase an item. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. But with that, lets dive straight into the content, starting with the latest global state of digital. StatCounter. statistic alerts) please log in with your personal account. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Clicking on the following button will update the content below. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Well, once again, the data holds some surprises. So, it's time for brands to jump on this trend and take advantage of it. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Listen up, marketers! Client-only email newsletters with analysis and takeaways from the daily news. SNOW is a South Korean messaging and multimedia app. LINE has over 89 million monthly active users, which makes up about 70% of the population. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Theres also one surprise social network coming out of Vietnam. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Please create an employee account to be able to mark statistics as favorites. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Topics Social Media Users Social Media Usage Worldwide Executive Summary It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. data than referenced in the text. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. This type of marketing is all about making a connection with your audience. The majority of these (445 million/99.5%) access social media via their mobile phones. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. 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